Euclidix uses advanced analytics to help you build unique competitive advantages. Uncover hidden opportunities for increased sales within your existing customer base. Discover untapped market segments, identify product/service features that drive purchase, or identify opportunities to bundle products for incremental sales. Examples of analyses that can help drive growth in your business:
Customer and Prospect Targeting
- Identify your best customers based on past purchase behaviors and non-purchase characteristics. Score your customers based on propensity to buy.
- Target specific promotions/offerings to those customers who are most likely to respond.
- Identify high-value prospects with characteristics similar to your best customers.
Market Segmentation
- Identify untapped or under-served customer groups.
- Identify your most valuable customers, those requiring special attention & focused resources.
- Target high-opportunity growth segments.
Data Mining
- Predict which products/services your customers are most likely to buy, and when.
- Recommend targeted offerings.
- Identify opportunities for product bundling.
Customer Loyalty Analysis
- Model the characteristics of loyal vs. non-loyal customers.
- Identify your long-term loyal customers, and what drives loyalty.
- Build offerings and customer experiences to increase loyalty.
Data Management
- Data preparation, cleaning, and management
- Create and maintain customer/account lists (Universal Customer Master).
- Assemble, manage, and analyze data for ad hoc studies, such as pricing analysis and market share/market size analysis.
Decision support tools
- Design and Analysis of Experiments
- Design business experiments to test the effectiveness of sales and marketing initiatives.
- Test promotional effectiveness.
Euclidix, Inc.
262-720-3397
EuclidixConsulting@gmail.com